Targetted

Target Audience

Like I said before, I will be targeting Millennials and Gen Z (Age 14-24)

Millennials are conscientious with their money. They don’t jump from brand to brand and are very loyal. They tend to wait before buying things and use their money wisely. It can be noted that due to the large size of them, they have a high purchasing power and influence. They accept people for who they are and do not conform themselves to societal expectations and the roles they were set out to play in. They use social media to communicate with each other and express themselves (great thing to know for marketing). They know how to effectively use their voice to speak their minds. This highly informative article all about millennials says

“Millennials see technology not just as a device or platform for communication but as a way to improve life, make better choices, and contribute to society.”

They use their technology to make purchases out of their own convenience. They look for the easiest and manageable routes, and if does not grab their attention, b-b-bye-bye-bye.

The following piece of information that I found in this great analysis of Millennials is very important for marketing, “Studies have shown that Millennials don’t like brands that explicitly “sell” to them; but brands that sell by providing new, robust, relevant information will have more success and create repeat engagement,”(Gailewics). Basically saying that Millennials prefer to be involved in the brand and the experience for them to obtain satisfaction.

Gen Z

Technology has been ever so present in their entire generation allowing them to access the media in the palm of their hands. Gen Z is a generation with attention spans as short as 8 seconds so it is imperative you spark their interest quickly. They want to remake the content which is why campaigns with a little postmodernist marking where they achieve that one to one relationship with their consumer is ideal.

Having hashtags will be beneficial because they are memorable and allows them to share it with their friends. Inspiring them creatively especially with some sort of cause behind it really sparks their interest and makes them want to participate.

When marketing to Gen Z this article (which talks all about the best ways to do that) notes, “Although tech-savvy, Gen Z is losing interest in the likes of Facebook, favouring more visual and private social sites such as Snapchat. The study found 25 per cent of those aged between 13 and 17 left Facebook this year.” That is why I want to market my production over platforms like Snapchat, Instagram, and Youtube. These are very visual sites that cut straight to the chase, which is right up Gen Z’s alley.

Go to Bing homepage." Millennials - Bing images. N.p., n.d. Web. 15 Mar. 2017.

"Go to Bing homepage." Gen Z Marketing Campaign - Bing images. N.p., n.d. Web. 15 Mar. 2017.
"Go to Bing homepage." Millennials - Bing images. N.p., n.d. Web. 15 Mar. 2017.
Castleford Staff. "Ways to Target Gen z." Castleford. N.p., 21 Aug. 2021. Web. 15 Mar. 2014.
Gailewicz, Jamie. "Marketing to Millennials: The consumers to change the market landscape." The Next Web. N.p., 12 Apr. 2016. Web. 15 Mar. 2017.
Wenig, Seth. "Generation Z: Young adults are now targets of brands' marketing - The Boston Globe." BostonGlobe.com. N.p., 01 Sept. 2015. Web. 15 Mar. 2017.